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Research papers

Profiling customers based on product purchasing characteristics

Identification and examination of characteristic behaviour patterns of target markets is thus a key element in the planning process. The present paper describes the first phase of a project to examine and compare alternative ways of profiling...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard
September 1, 1973
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Citation

Le Maire, Douglas and Evrard (1973a, September 01). Profiling customers based on product purchasing characteristics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profiling-customers-based-on-product-purchasing-characteristics


Research reports

Young people and the cinema

The object of the research was to explore the attitudesof young cinema-goers aged 16-24 in two areas: 1. Their influence on current household purchasingand brand-selection even when the purchasingis not done by themselves over a range...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1973
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Citation

, C. (1973a, August 03). Young people and the cinema . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/young-people-and-the-cinema-


Research reports

Mattress ticking selection from 37 designs and colour variations

It was considered essential that the people making theselection should be people who were specifically thinkingabout mattress-tickings and not treating the designs in avacuum. Accordingly, the research was organized to selectindividuals who were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Mattress ticking selection from 37 designs and colour variations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mattress-ticking-selection-from-37-designs-and-colour-variations


Research reports

Qualitative research on the take-home beer market

The research was undertaken in order to provide a qualitative picture of consumer motivations, attitudes, and beliefs in the Take-Home market. The results are intended to aid new concept development and marketingand advertising strategies. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973
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Citation

, C. (1973a, March 23). Qualitative research on the take-home beer market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market


Research reports

Qualitative research on seasonal packs of boxed assortments

The general objectives of this research were to providea qualitative background to purchasing and consumptionof Christmas Packs. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973
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Citation

, C. (1973a, February 03). Qualitative research on seasonal packs of boxed assortments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-seasonal-packs-of-boxed-assortments


Research reports

Attitudes towards opticians and spectacles

The research reported here was carried out forP. A.Management Consultants Ltd., on behalf ofa consortium of spectacle-frame manufacturerswith the intention that the research shouldform the basis for a series of seminars to beconducted among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972
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Citation

, C. (1972a, September 01). Attitudes towards opticians and spectacles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudes-towards-opticians-and-spectacles


Research reports

Qualitative research on bra-buying

The researchwas designed to provide information on women's attitudestowards the buying situation, their motivations forpurchase and choice of bra-type and brand, and the factorswhich influence their choices. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 2, 1972
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Citation

, C. (1972a, July 02). Qualitative research on bra-buying. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-bra-buying


Research papers

The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom

This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example...

Catalogue: Seminar 1972: Panels
Authors: Roger Sargood, I. M. Hunt
Company: ESSO
June 15, 1972
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Citation

Sargood and Hunt (1972a, June 15). The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-market-and-brand-trend-data-deriving-from-the-r-b-l-motorists-diary-panel-in-the-united-kingdom


Research papers

The application of panel analysis to marketing activity

The advantages of consumer panel data therefore extend way beyond its ability to provide comprehensive brand share data where other methods suffer from Inadequate coverage, to tell us something about the numbers of people buying as well as the...

Catalogue: Seminar 1972: Panels
Author: Brian C. Pymont
June 15, 1972
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Citation

Pymont, B. C. (1972a, June 15). The application of panel analysis to marketing activity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-panel-analysis-to-marketing-activity